Q1 Sales Offensive (The “Pincer” Strategy)
1. D2C Brands (LinkedIn Ads)
- Target: Founders/CEO/ Ecomm Head of Mid-Market D2C (11-200 staff).
- The Angle: Margin Recovery. “Marketplaces are taking 12%. Let’s get that back.”
- The Mechanism: Conversation Ads with a “Choose Your Pain” tree:
- High Fees? → Marketplace Conversion Program (Move shoppers to owned site).
- Need Cash? → MCA (Fund inventory via sales data).
- Test Budget: $2k budget for 14-day sprint to generate ~30 High-Intent SQLs.
2. The “Mass (Social Sellers)
- Target: The thousands of manual IG/TikTok sellers.
- The Angle: Professionalism & Efficiency. “Look like a big brand, work like a pro.”
- The Mechanism: Community Viral Loop. We infiltrate seller groups with a “Double-Sided Bonus”:
- Referrers get Cash (IDR 50k).
- New Sellers get “Pro Features” unlocked.
3. The “Cold” Strategy (2,000+ Scraped Brands)
- Target: The master list of Beauty brands (often hitting Admin/CS lines).
- The Angle: The “Partnership Feint.”
- The Mechanism: Bypass the gatekeeper by sounding like an investor, not a vendor.
- Script: “We are FLIK Capital selecting partners for Q1 financing. Who handles strategic partnerships?” (Admin expedites money; blocks sales).