FLIK Strategy & Roadmap

Q1-Sales-Plan

1 min read

Q1 Sales Plan: Growth Strategy

Overall Objective: Capture Growing D2C brands via high-intent channels and mass-acquire Social Sellers via community leverage.

1. LinkedIn Conversation Ads (Growing D2C)

  • Target: Founders, Owners, Head of E-commerce (11-200 staff).
  • Type: Message Ads (Inbox) + Native Lead Form.
  • Hook: “Save 15% from Marketplace Fees / Margin Recovery.”
  • Budget: $1,000 / 1 Week.
  • Target: 50 SQLs ($20 CPL).
  • Asset: No Landing Page (Native Forms only).

2. Agency Partnerships (Growing D2C)

  • Target: Shopify Agencies, Digital Marketing Agencies, SME Consultants.
  • Type: 1-to-1 Partnership Pitch / Outreach.
  • Offer: 15% Revenue Share for 12 months.
  • Budget: $0 (Performance-based).
  • Target: 2-3 Active Agency Partners.
  • Asset: PDF Partner Deck.

3. Community Referral Program (Social Sellers)

  • Target: Facebook & Telegram Group Admins / Online Mentors.
  • Type: Community Leader Infiltration.
  • Offer: 2% Recurring Shipping Commission for 12 months.
  • Budget: $0 Upfront (Commission-based).
  • Target: 5-10 Partnered Communities.
  • Asset: One dedicated “Partner Portal” Landing Page.

4. Mass Direct Outreach (D2C Beauty brands)

  • Target: 2,000+ Enriched Beauty Brands (Master List).
  • Type: Direct WhatsApp Outreach.
  • Hook: “Partnership Offer” (Inquire about Q1 Funding/Marketplace Convert Partner Program).
  • Budget: $0 (Internal Sales Team).
  • Target: 50 Qualified Meetings.
  • Asset: PDF Pitch Deck for follow-ups.

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