FLIK Strategy & Roadmap

Q1-SALES-STRATEGY-SUMMARY

2 min read

Q1 Sales Strategy: Growth & Outreach Plan

PART 1: STRATEGIC PILLARS

1. Growing D2C Brands (LinkedIn & Agency Partners)

  • Target: Founders/CEOs (11-200 staff) in Fashion, Beauty, & F&B.
  • Channel A (LinkedIn Ads): Interactive Conversation Ads focused on “Margin Recovery” (Save 15% marketplace fees).
  • Channel B (Agencies): Partner with Shopify & Digital Agencies/SME Consultants.
  • Incentive: 15% Revenue Share of FLIK’s net profit from referred merchants for 12 months.

2. Social Sellers (Community Referral Program)

  • Target: IG/TikTok manual sellers via Facebook & Telegram communities.
  • Channel: Partner with Group Admins (e.g., Komunitas Bisnis Online Indonesia, Dewa Eka Prayoga group).
  • Incentive: 2% Recurring Shipping Commission for the Admin/Referrer.
  • The Pitch: “Monetize your group influence. Earn passive income on every package your members ship.”

3. Direct Outreach (Cold WhatsApp Strategy)

  • Target: 2,000+ scraped beauty brands (Admin/CS line).
  • Strategy: The “Partnership Feint” to bypass gatekeepers and reach the owner.
  • The Pitch: “We are selecting partners for a Q1 inventory financing program. Who handles funding/partnerships? (Not a sales call).”

PART 2: EXECUTION ROADMAP (14-DAY SPRINT)

Phase 1: Setup & Assets (Days 1-5)

  • Creative: Finalize LinkedIn Message Ad copy and Lead Gen forms.
  • Tracking: Generate unique referral codes/links for Community Admins.
  • Data: Filter the “Master Lead List” for the top 500 high-intent Beauty brands.

Phase 2: GTM Launch (Days 6-14)

  • Ads: Launch LinkedIn campaign with $100/day test spend.
  • Community: Secure the first 5 FB/Telegram Admins on the 2% plan.
  • WhatsApp: Execute daily batch of 50 “Partnership” inquiries to the brand list.

PART 3: LANDING PAGE & ASSET STRATEGY

  • Growing D2C (LinkedIn): NO Landing Page. Use native LinkedIn Lead Gen Forms (pre-filled data, 3x higher conversion). Redirect to Calendly/WhatsApp post-submission.
  • Social Sellers (Communities): ONE “Partner” Page. Required for credibility with Community Admins. Explains the 2% Commission, Jago Kurir features, and includes a Partner Sign-up.
  • Direct Outreach (WhatsApp): NO Landing Page. Use 1-to-1 conversation to build trust. Provide a PDF Pitch Deck or specific product link only after the PIC responds.

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