📈 Project Plan: Lead Gen Campaign (Q1 2026)
Objective: Build a high-volume pipeline to acquire new merchants for Engine A (Volume/Jago) and Engine B (Profit/Checkout).
1. Targeted Merchant Segments
- Engine A (Volume): Individual importers, Social Sellers, and high-volume COD retailers.
- Engine B (Profit): Established D2C Brands (Beauty, Pets, F&B) on Shopify/WooCommerce.
2. Acquisition Channels
- Facebook/IG Ads: Visual ads targeting “Social Sellers” with Jago Kurir’s “Fast COD” value prop.
- LinkedIn Ads: Professional targeting for “Founder/CPO” of D2C brands for 1-Click Checkout.
- Community Outreach: Partnering with seller communities (e.g., e-commerce groups) for demos.
3. Key Tasks
- Content Creation: Design 3-5 ad variants (Video/Static) for each engine.
- Landing Page Optimization: Ensure the “Demo Request” form is simple and tracks lead source.
- Lead Scoring: Set up a simple system to categorize leads (Hot/Warm/Cold).
- Weekly Reporting: Track Cost-per-Lead (CPL) and Lead-to-Meeting conversion rates.
4. Success Metrics
- Target: [X] Qualified Leads per month.
- CPL Goal: Keep lead costs within the Q1 strategy budget.