FLIK Strategy & Roadmap

INT-10-Shopper-App-Flywheel

2 min read

đź“„ Initiative Spec: INT-10 Shopper App Flywheel

Status: 🔵 Active (Definition Stage) Owner: azmi Strategic Intent: Transform one-time guest shoppers into loyal ecosystem users by connecting 1-Click Checkout to App Activation.

1. The “Why” (Strategic Context)

  • The Problem: We have high transaction volume through “1-Click Checkout” on merchant D2C sites, but many shoppers remain “anonymous” or one-time users. We are missing the opportunity to lock them into the FLIK ecosystem.
  • The Opportunity: The post-purchase moment is the highest-utility state for a shopper. By offering a reward that is only accessible via the app, we can drive significant download and retention rates.
  • The Goal: Increase Shopper App Download Rate from 1-Click Checkout by 25% in Q1.

2. The Shopper Journey: “Checkout to Community”

2.1 The Post-Purchase Hook (The “Bridge”)

  • Trigger: Shopper completes a purchase using FLIK 1-Click Checkout.
  • Action: On the “Success Page,” display a dynamic Reward Card: “You’ve earned Rp 5.000 cashback! Claim it now in the FLIK App.”
  • CTA: Direct link to Play Store / App Store with attribution.

2.2 Activation & Reward Claim

  • Seamless Entry: App detects the phone number/email from the recent purchase for instant login.
  • The “Aha” Moment: Landing page in-app immediately shows the pending reward and a “Claim” button.

2.3 Discovery & Retention (The “Sticky” Features)

  • Rewards Hub: View total balance and history.
  • Merchant Discovery: “Brands You’ll Love” section based on the purchase category.
  • Exclusive Promos: In-app only vouchers for their next purchase.
  • Order Tracking: Centralized view of all FLIK-powered orders.

3. Implementation Phases

Phase 1: The Download Bridge

  1. Success Page Revamp: Redesign the post-checkout page to prioritize the “App Reward” CTA.
  2. Attribution Tracking: Track conversion from Checkout Success → App Install.
  3. Reward Visibility: Simple “Balance” view in the app.

Phase 2: Engagement & Discovery

  1. Brand Discovery Engine: Personalized brand recommendations on the App Home Screen.
  2. Push Notification Strategy: Notify users of new promos/rewards for brands they’ve previously purchased from.
  3. App-Exclusive Promos: Logic to restrict certain vouchers to in-app use only.

4. Key Metrics (Success Indicators)

  • Checkout-to-App Conversion: % of shoppers who download the app after a purchase.
  • Activation Rate: % of new app users who “Claim” their first reward.
  • Repeat Purchase Rate: Number of shoppers who make a second purchase through the app (Discovery).

5. Action Items

  • Design the “Reward Card” UI for the Checkout Success Page.
  • Define the Reward/Cashback logic for first-time app downloads.
  • Map out the Personalized Discovery logic (Brand matching).

Graph View