FLIK Strategy & Roadmap

INT-01-FLIK-Convert

2 min read

đź“„ Initiative Spec: INT-01 FLIK Convert (Pilot)

Status: 🔵 Active Owner: azmi Tech Lead: [TBD]

1. The “Why” (Problem & Value)

  • Problem: D2C brands are “renting” customers on marketplaces (Shopee/Grab). They have high fees (12-20%) and zero customer data ownership.
  • Goal: Bridge the gap between Marketplace buyers and Direct-to-Consumer (D2C) channels.
  • Metric: Conversion Rate (% of QR Scans that result in a Direct Purchase).

2. The “What” (Solution)

  • Concept: A “Trojan Horse” physical insert. We place a QR code on the marketplace package that drives the user to WhatsApp for a reward, capturing their data and incentivizing their next purchase on the brand’s own site.
  • Target User: Existing Marketplace Shoppers of our Partner Brands (e.g., Emados).

Key Features (MVP)

  1. QR-to-WA Flow: User scans QR → Opens WhatsApp with pre-filled message.
  2. Receipt Verification: User uploads MP receipt photo → Bot verifies → Issues Voucher.
  3. Tiered Reward Engine: Logic to give higher rewards for the first switch (50%) and lower for repeat (10%).
  4. Shopify Bridge: Dedicated landing page on brand’s site to redeem the voucher.
  • Out of Scope: Automated Shopee API verification (Manual/OCR first), Dynamic Personalization.

3. The “How” (User Flow)

  1. Unboxing: Customer receives Shopee package, sees “Scan for 50% Off” card.
  2. Scan: Scans QR → Redirects to WhatsApp (Qontak).
  3. Activation: Customer sends “Claim Reward” → Bot asks for Receipt Photo.
  4. Verification: Bot/Admin verifies receipt → Sends unique Voucher Code + Link to D2C Site.
  5. Conversion: Customer clicks link → Lands on Shopify → Buys using Voucher.

4. Technical & Ops Requirements

  • Integrations: Qontak (WhatsApp API), Shopify Storefront API.
  • Data Impact: Capture phone_number, marketplace_source, receipt_image.
  • Ops Task: Warehouse staff must insert the correct QR card into every outbound Marketplace package.

5. Timeline (Pilot)

  • Design: Done (QR Assets).
  • Dev: In Progress (WA Bot Logic).
  • Go-Live: 20Jan 2026 (Target).

Graph View