Project Plan: FLIK Convert Pilot (Marketplace to D2C)
Initiative Owner: azmi Objective: Convert Marketplace/Aggregator buyers (Shopee, Tokopedia, GrabFood, GoFood) into direct D2C loyal customers via QR codes, WhatsApp automation, and tiered rewards. Primary Pilot Merchant: Emados Jakarta Benhill (1 Outlet)
1. Initiative Overview & Value Prop
| Feature | Marketplace (MP / Aggregator) | FLIK Convert |
|---|---|---|
| Commission | 20-30% per order (Agg) / 5-10% (MP) | 4% (Trx 1-3) → Standard Fee |
| Customer Data | No Access / Limited | ✅ Full Access (WA, Name) |
| Loyalty | To Platform | ✅ To Your Brand |
| Margin | Low (Ongoing cut) | ✅ High (Declining rewards) |
2. Product & Feature Readiness Checklist
These features must be verified or built before the pilot go-live:
2.1 Conversion Flow (Engineering)
- 1. WA Bot Setup & Integration:
- Configure Qontak/WABA for FLIK Convert.
- Integrate WA Bot with FLIK Backend to capture customer data (name, transaction data from package receipt photo uploaded by user).
- 2. Shopper Data Management:
- Map captured customer data to FLIK shopper schema.
- Create and update shopper profiles in FLIK Backend.
- 3. Automated Notifications (Whatsapp):
- Implement automated WA messages for activation, reward delivery, and other relevant triggers.
- 4. Reward Tier Engine:
- Develop logic for automated delivery of tiered rewards based on transaction count:
- 1st: 50% up to Rp 50k (Activation)
- 2nd: 25% (Rp 25k)
- 3rd: 15% (Rp 15k)
- 4th+: 10% (Rp 10k)
- Develop logic for automated delivery of tiered rewards based on transaction count:
- 5. Shopify Integration (for specific merchant pilots, e.g., Emados):
- Configure Shopify for FLIK Convert landing page and direct order flow.
- Implement discount logic integration with Shopify.
- 6. QR-to-WA Tracking:
- Develop URL shortener/tracker to measure “Scans” vs “WA Starts”.
- 7. Merchant Dashboard - QR Menu:
- Develop standardized template for merchants to print unique QR cards from the dashboard.
2.2 User Experience (UI/UX)
- QR Card/Sticker Design: High-CTA physical asset for package inserts (standardized template).
- WA Landing Page: The experience when a user clicks the reward link from WA.
- Order Form/Checkout Theme: Branded Emados experience during direct purchase.
3. Active Pilot Tracking
| Merchant | Type | Status | Key Blocker / Task | Timeline |
|---|---|---|---|---|
| Emados Benhill | F&B | 🟡 Pending Ops | Task: Send full user journey & ops plan. Blocker: In-store printing/execution sync. | Jan 2026 |
| Petshopindonesia | D2C Retail | 🟡 Pending Plan | Task: Waiting for next meeting to discuss promotion and flow. | Jan 2026 |
4. Merchant Pipeline (Meetings to Schedule)
We are expanding the Convert pilot to the following “high-potential” brands:
- Gently (Beauty Brand) - Status: To schedule meeting.
- A few others (To be listed from Lead Gen Marketing Plan).
5. Execution Timeline (14 Days to Go-Live - Template)
| Day | Phase | Key Tasks | Output |
|---|---|---|---|
| 1-2 | Kickoff | Confirm promo terms, reward tiers, and pilot scope (1 outlet). | Signed-off brief |
| 2-4 | Setup | Access merchant Shopify, define checkout flow & voucher logic. | Shopify Requirements |
| 3-7 | Dev (Web) | Build Shopify landing + direct order flow + discount logic. | End-to-end Web Flow |
| 4-7 | Dev (WA) | Configure Qontak WABA flow, receipt upload, and verification. | Tested WA Bot |
| 5-7 | Design | Design QR card/sticker for packaging (Copy + Visuals). | Asset for Print |
| 7-8 | Review | Merchant approval on end-to-end flow and visuals. | Merchant Sign-off |
| 9 | Training | Staff training on QR placement & SOP (Warehouse/Store). | Operational Readiness |
| 10-13 | QA | Dry run with real devices; final copy check. | QA Report |
| 14 | Go-Live | Deploy QR assets; Switch on WA flow + tracking. | LIVE |
6. Success Metrics & Internal Reporting (Metabase)
We track the conversion funnel via Metabase to measure pilot effectiveness:
- QR Reach: Total # of packages/orders distributed with QR stickers.
- Scan Success: Total # of unique tracking URL visits.
- WA Activated: # of shoppers who successfully uploaded receipts via WA.
- 1st Direct Order: # of converted shoppers completing their first D2C purchase.
KPI Targets:
- Scan Rate: # Scans / # QR Distributed.
- Activation Rate: # WA Activated / # Scan Success.
- Conversion Rate: # 1st Direct Orders / # WA Activated.
6. Task Allocation (Lean Team)
- UI/UX 1: QR Asset Design + Shopify Theme Branding.
- UI/UX 2: WA Chat Flow Design + Reward Landing Page.
- Eng Team: WA Bot Logic (Qontak) + Shopify Integration + Reward Engine.
- azmi: Merchant Coordination + Timeline Management + Metabase Dashboard.
7. Backlog / Future Phases
- Shopee Transaction API: Real-time verification of marketplace orders.
- Dynamic Personalization: AI-driven reward adjustments based on buyer profile.