FLIK Strategy & Roadmap

LEAD-GEN-SYSTEM

1 min read

FLIK Lead Generation System

Objective: Automated extraction of high-intent D2C leads (WhatsApp + PIC) in Indonesia.

1. The Lead Source Hierarchy

  1. Shopee Mall / Tokopedia Power Merchants: Brands already scaling.
  2. Instagram Ad Library: Brands currently spending on traffic.
  3. Shopify/WooCommerce (ID): Brands with existing but underperforming direct sites.

2. Automation Workflow

A. The Scrape (Tool: Apify)

  • Run “Shopee Scraper” on Beauty/Fashion/F&B categories.
  • Filter for “Shopee Mall” status.
  • Output: List of 500+ Brand Names.

B. The Contact Extraction (Tool: PhantomBuster)

  • Use “Instagram Profile Scraper” on the list of Brand Names.
  • Use “Linktree Scraper” to find wa.me links.
  • Output: Direct WhatsApp (CS) numbers.

C. PIC Enrichment (Tool: Apollo.io)

  • Search Brand Name + Title (Founder/CEO/E-commerce Head).
  • Target Location: Jabodetabek & Bandung.
  • Output: PIC LinkedIn Profile & Email.

3. Lead Qualification (The “FLIK” Score)

Assign points to prioritize Desmont’s outreach:

  • 3 Points: Has Shopify/WooCommerce but low web traffic (High MP pain).
  • 2 Points: Running IG Ads but sending traffic to Shopee.
  • 1 Point: High follower count (>50k) but slow WhatsApp response.

4. Maintenance

  • Frequency: Every Tuesday and Thursday.
  • Storage: Centralized Google Sheet for Sales Team.

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