LinkedIn Lead Gen Plan: 1-Click Checkout & MCA (EN)
Objective: Achieve CPL <$20 by offering instant financial utility to Indonesian D2C Founders.
1. Targeting (The “Laser” Focus)
- Geography: Indonesia (Jakarta, Surabaya, Bandung).
- Job Titles: Founder, Owner, CEO.
- Industry: Fashion, Beauty, Health, Home & Living.
- Constraint: Exclude “Agency” and “Freelance” categories.
2. Budget & KPI (Aggressive)
- Total Test Budget: $1,500.
- Target CPL: <$20.
- Expected Leads: 75+ SQLs.
- Format: LinkedIn Conversation Ads + Lead Gen Forms.
3. The “Low-Friction” Hook
- The Hook: “Don’t just sell, scale. Check your MCA eligibility and recover 10% of your marketplace margins today.”
4. Conversation Ad Script (EN)
Subject: [First Name], stop losing 10% on every sale.
Message: Hi [First Name],
Every time a customer buys from you on Shopee, you lose 8-12% in commissions and 100% of your customer data.
We help ID brands like yours take back control. With our 1-click checkout, you keep the data. With our MCA, you get the capital to buy more inventory.
Want to see how much growth capital you’re eligible for?
Button A: “Check my MCA Limit” Button B: “See Margin Recovery Math” Button C: “How it works”
Follow-up A (MCA Limit):
“Scaling inventory is the bottleneck. We provide capital based on your revenue.
Click below to get an instant estimate of your funding limit.”
- Button: [Get my MCA Limit] → (Lead Gen Form)
Follow-up B (Margin Recovery):
“If you do 500M IDR/month on marketplaces, you’re paying 50M IDR in ‘rent.’ Moving just 30% of that to your site with 1-click checkout adds 15M IDR to your profit.
Want the recovery blueprint?”
- Button: [Download Blueprint] → (Lead Gen Form)